MANILA, Philippines — MTV will be flipping its iconic logo and more to celebrate women around the world on International Women’s Day 2022.
The campaign in the Philippines kicks off March 8, with MTV championing the women behind the beers and bops with a special coffee package for charity, free cold beer giveaways and specials featuring some of the most inspiring women. music and television.
MTV x Commune IWD Charity Pack
In collaboration with Commune, a Filipino cafe and roaster, MTV has produced a coffee pack that includes a limited-edition tote bag and a 250g bag of an exclusive roasted coffee.
One hundred percent of the proceeds from the sale of these lots will go to support Filipino coffee farmers through the International Women’s Coffee Alliance. Buy a bundle (or more!) online and in-store from March 8, at P880 each.
Led by third-generation entrepreneur and social good advocate Rosario Juan, Commune proudly serves 100% Filipino coffee with locally sourced and in-house roasted beans.
Exclusive MTV x Commune Coffee Roast
Rare single-origin Sagada Arabica beans have been selected for this collaboration, with notes of dalandancaramel, milk chocolate and guava in the cup.
The beans are lovingly grown by Jennifer Rimando and her Ola Farms team in the Cordillera mountains, and masterfully roasted by the Commune team.
“We are proud and honored to partner with MTV on the #BreakTheBias campaign. MTV’s influence and reach helps amplify the message that women in the Philippines and around the world play an important role and can do anything with the support appropriate,” Rosario said.
“Particularly here in the Philippines, #womenincoffee is instrumental in growing the local coffee industry and supporting them through the International Women’s Coffee Alliance is just one example of an entire community improving through the empowerment of women,” she added.
Raise a cup of tea to the ladies!
Show your solidarity and support for the women who #BreakTheBias and trade free drinks on us!
On March 8, the first 50 customers to walk into Commune’s physical store in Makati and strike this year’s IWD #BreakTheBias pose for our campaign can redeem up to two bottled cold brews each* – one for themselves and another for a special woman in their life to let her know she’s amazing.
Meanwhile, MTV will air music specials and videos featuring some of the most powerful and inspiring women in music and television starting March 8. From Olivia Rodrigo to Madonna and Kacey Musgraves to Rita Ora, these women have blazed a trail, kicked a** and literally shook the world. See you on Tuesday at 9:40 p.m.
*Terms and conditions of application.