Infodemic Management Community Event: The Science of Storytelling


Learning opportunity: effective storytelling to communicate about infodemics, their impact and how to contribute to the practice of managing infodemics

July 26, 2022 at 4:00 PM CEST-Geneva | 14:00 UTC | 10:00 EDT-Washington, DC

Stories fuel infodemics. By understanding how emotional storytelling succeeds in reaching audiences and making stories go viral, infodemic managers can reverse the same approach to telling their own stories about working in the trenches, managing the infodemic at the time of COVID-19 and be more efficient in their jobs.

Infodemics are stories that shape and evolve over time. Understanding how stories are constructed and what emotional and cognitive shortcuts they rely on to spread quickly are skills every storyteller knows. These are skills that are also invaluable for infodemic managers to tell their own stories of how they experienced the pandemic and the personal and professional accompaniment of the infodemic. By developing these storytelling skills, infodemic managers can become more effective communicators and explain to others what infodemic management looks like in practice, and the types of strategies that have worked (and haven’t worked). .

WHO, in partnership with The Story Collider, wants to build the skills of public health practitioners to promote science and health through the art of personal storytelling. This webinar is part of an announcement of an upcoming training and evaluation project to build the capacity of infodemic managers to tell effective stories in the field.


For anyone interested in learning more about the art of science storytelling, there is perhaps no more powerful tool than storytelling for engaging audiences on an emotional and personal level. On July 26, 2022 at 4:00 PM CEST-GenevaJoin WHO’s Tina Purnat and Maryam Zaringhalam for an introductory webinar on the fundamentals of science storytelling and how it relates to managing the infodemic.

The webinar will be held in English, French and Spanish.

After registering, you will receive a confirmation email with information about joining the webinar.


Tina Purnat

Tina Purnat is Team Leader for Infodemic Management in the High Impact Events Preparedness Unit, Department of Epidemic and Pandemic Preparedness and Prevention at WHO. She has worked for more than 20 years in the WHO, the European Union and in academia. Her expertise merges health research, analysis and policy development with a focus on promoting the use of health information and evidence in decision making and policy development. As part of the WHO response to COVID-19, she worked on the development and formulation of WHO infodemic response and management interventions, for which she was awarded the WHO Pathfinder Award and Innovation Award 2021.

Maryam Zaringhalam

Maryam is a Senior Producer for Story Collider, producing and hosting shows in the Washington, DC area since 2017. A molecular biologist by training, she traded her pipettes for the world of science communication, policy and advocacy. She received her doctorate from Rockefeller University in 2017 and her writings have been published in Nature, American Scientistand the Washington Post.

Claire Wardle

A professor of practice at the Brown University School of Public Health, he is co-founder and co-director of the Information Futures Lab. Previously, she was executive director and co-founder of First Draft, a non-profit organization working on solutions to challenges associated with trust and truth in the digital age. Claire is the world’s expert on misinformation and dealing with its misdeeds, having worked on a variety of social topics on multiple continents.


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