Harness the power of community and creativity


Inna Modja is a ground ambassador for the United Nations. It promotes non-fungible token (NFT) auctions to raise funds for climate and humanitarian projects.

The French-Malian singer and songwriter lives in Lisbon with her family but was on stage during the biggest NFT conference in Europe, Paris NFT day, on April 12, 2022.

The Portugal News was present at the event and interviewed her.

“Why did you move to Lisbon?” I asked her in the hallway before her event. We were on the second floor of the old Paris Stock Exchange. It was now full of people, stalls and energy, all dedicated to Blockchain technology and the fantastic innovation it can bring.

“I love the country and the culture,” she said, smiling politely at a few passing fans. “I love Paris and travel there regularly, but Lisbon has a certain magnetism. I love the culture and the people are so welcoming. My husband is also an artist and Portugal was a great place to nurture that.”

“You are a land ambassador for the UN and a big proponent of using NFT technology for climate and humanitarian benefits. What is the biggest challenge you have faced getting into NFT?”

Inna replied, “I was a musician for 15 years and a photographer for ten years. The NFT space is moving so incredibly fast. Even experts in the field are learning, all simultaneously. Everyone is learning.

The aim is to support climate activists, refugees and gender equality. I’ve been fundraising for over a decade, and the idea is to continue and use this new technology.”

“You support NFTs for climate action. How do you respond to the argument that NFTs are bad for the planet?” I asked.

Inna explained: “We need to understand energy use in space. It’s such a new industry. We have sectors that have been around for hundreds of years and have zero climate activism! Meanwhile , NFTs have only been around for two years, and we’re supposed to be perfect. Space is a fantastic new way to make the world better. It’s not perfect, but we’re just getting started. It’s a space in which I believe, and I will make my contribution to this space”.

But how did Inna get into NFTs?

“I found out about NFTs through my husband. Diving into what it was and what it meant. I am a gender justice and climate justice activist. As a builder, what can- How can I empower them to embark on a journey that is sustainable for everyone?

“I was obsessed with NFTs and became Head of Philanthropy for World of Women. We harness the power of creativity and community to impact complex cultural issues.”

“And how are NFTs changing your industry?” I said.

“In the music business, artists used to be separated from fans. There are a lot of middlemen. But now, for new artists, there are no gatekeepers. No one needs to approve your work , and you can strike your work yourself with the help of a contract. It really is a great time for artists. Amazing people are building the future. Special projects, women and minorities are working hard for to be present and in space”.

And finally, I asked, “What advice would you give to new artists?”

“Start building before you try to sell anything. Find your tribe and like-minded people you can build with. As artists, it’s important to make sure you’re creating with people. Everything is about the community, and you can’t do it alone. It must be completed by the artist and the community together. Collectors help the artists they love in return. Unfortunately, the music industry hasn’t not changed. But for art, auction houses have done an incredible job of creating fantastic success stories that show artists that we can do it, and we can reach for the stars.”

What do you think of NFT technology? Can we use it to improve the world? Or will it be used only for profit and for overpriced cartoons?

We love hearing from you at The Portugal News!

Check out my YouTube channel titled “Chris Lehto” for NFT funded DeSci information.


Comments are closed.