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The World’s Coolest Winter campaign, which celebrates the most beautiful tourist destinations in the United Arab Emirates, provides humanitarian support to more than 100,000 refugees and people in need through a new humanitarian initiative called Warm Winter.

The campaign has collaborated with AboFlah, the content creator of Galaxy Racer, to support hundreds of thousands of refugees and families in need in Africa and the Arab world. It aims to raise over $10 million to provide food, winter clothing, blankets, mattresses and essential aid to help displaced men, women and children prepare for harsh winter conditions.

Launched in partnership with Mohammed bin Rashid Al Maktoum Global Initiatives and Galaxy Racer, a Dubai-based lifestyle organization that specializes in esports, gaming, lifestyle and manages AboFlah presence and activations, the humanitarian campaign calls on everyone to help vulnerable people through the winter. It will provide aid and support to the largest number of refugees and people in need in cooperation with the United Nations High Commissioner for Refugees (UNHCR) and the Regional Food Bank Network.

Anyone from anywhere in the world can donate to the humanitarian initiative. Contributions can be made to the Warm Winter campaign, which began January 7, 2022, at MBRGI.ae/WarmWinter.

As part of the campaign, AboFlah is living in a glass-fronted room in downtown Dubai near the Burj Khalifa until $10 million is raised, including $4 million to date. The live stream is taking place on YouTube and other content creators and influencers will collaborate and create their own posts to raise awareness of the humanitarian initiative.

AboFlah’s YouTube channel is one of the fastest growing YouTube channels in the world, with over 23 million subscribers and over 2.8 billion views. He is followed by millions of fans who avidly watch his vlogs, comedy shorts, and formatted shows spanning video games and popular culture.

Millions of people need help

AboFlah said: “Winter warmth for those who face harsh winter conditions is no less important than food and water. There are millions of refugees and displaced people who need all the support they can get. I wanted to participate in this humanitarian initiative and I hope that everyone will contribute by bringing warmth to the lives of those who are deprived of it. The World’s Coolest Winter campaign deserves appreciation for the launch of Warm Winter in cooperation with Mohammed bin Rashid Al Maktoum Global Initiatives and I am proud to support it.

Joint efforts to directly reach those in need

For her part, Sarah Al Nuaimi, Director of Mohammed bin Rashid Al Maktoum Global Initiatives, said: “The Warm Winter initiative of the World’s Coolest Winter campaign represents joint efforts and fruitful cooperation between renowned institutions in the fields of charity, humanitarian and humanitarian. We are delighted to see Mohammed bin Rashid Al Maktoum Global Initiatives, UNHCR and the Regional Food Bank Network unite alongside influential content creators to raise awareness for this important cause. Warm Winter reaffirms the established culture of compassion and humanitarian work in the UAE. As we celebrate our country’s magnificent natural and tourist attractions during the colder months, we will not overlook or forget the refugees and families in need facing grim and life-threatening conditions in other parts of the world. this winter.

Galaxy Racer connects content creators to humanitarian initiatives

For his part, Paul Roy, CEO of Galaxy Racer, said: “At Galaxy Racer, we believe in giving back to the community and all of us, including our content creators such as AboFlah, also share this value. AboFlah has done a lot of charity work in the past and has been an inspiration to many. We are convinced that this initiative will break records for the right reasons and we are happy to support the global initiatives Mohammed Bin Rashid Al Maktoum and his partners to make it a reality for the greater good with a positive impact.

Founded in 2019 with its headquarters in Dubai, Galaxy Racer is the world’s largest esports, gaming and lifestyle organization, and plays a key role in supporting the campaign, using its global role as a leading plan to attract some of the world’s most important content creators. the region. The organization has already achieved several successes, including its global partnership with LaLiga, the top professional football league in Spain, the organizer of the GirlGamer Festival World Finals in Dubai and the organization of an inter-school tournament of FIFA in Dubai, including the awarding of deserving scholarships worth a total of USD 70,000. to the winners, helping to realize Dubai’s vision for the future of technology. Through his many activities, he has encouraged young people to explore new employment opportunities in the esports and gaming industry, to make Dubai a regional and global hub for competitive esports events.

Direct access to hundreds of thousands of beneficiaries

UNHCR and the regional network of food banks will buy supplies and basic necessities such as blankets, winter clothes and heaters and provide them to refugees in Jordan, Iraq and Lebanon. Assistance will also extend to individuals and families in Syria and Egypt. UNHCR estimates that there are 3.8 million refugees and displaced people in the Arab region, as well as millions in Africa, who need essential help to survive the winter.

Khaled Khalifa, Senior Adviser and Representative to the GCC, UNHCR, said: “UNHCR provides lifesaving support to millions of refugees and displaced people in the region. Through our cooperation with Mohammed bin Rashid Al Maktoum Global Initiatives, we can jointly implement large-scale campaigns to relieve hundreds of thousands of refugees from life-threatening conditions. We are pleased to support the Warm Winter initiative, which reaffirms the importance of the UAE’s collective efforts to reach those most in need, in cooperation with global partners.

An open letter of solidarity

Dr. Moez El Shohdi, Founder and CEO of Food Banking Regional Network noted that the humanitarian initiative launched by the World’s Coolest Winter campaign, which aims to provide everything needed for a warm winter to all who need it, embodies the values ​​of compassion, kindness and human solidarity.

He said, “FBRN is proud to cooperate with MBRGI, UNHCR and content creators interested in humanitarian work on this critical project. Warm Winter will provide direct support to refugees and those in need, serving as an open message of solidarity to help millions of refugees and displaced people facing difficult conditions this winter.

Warm Winter is an extension of AboFlah’s past humanitarian work. A previous campaign in October 2021 raised $1 million from 31,000 donors in a 28-hour live stream that garnered over 28 million total views, to support refugees in Syria, Lebanon , Jordan and Iraq in coordination with UNHCR.

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